What are Toxic Links ?
Toxic backlinks are links that can weaken your website’s SEO. Websites that have toxic links will be penalized by Google’s Penguin update and have low ranking potential – this means fewer organic visitors. If Google notices a high number of such links they may even exclude or remove your website from their database.
How are Toxic BackLinks Created ?
Toxic backlinks can happen organically, through previous black hat back linking or from competitor’s sabotage efforts.
Some of the organic factors that increases the toxicity of a backlink are:
Low Domain Power
Reason & Solutions
If you’ve noticed that your website has a lot of toxic links, the SEO company that you previously or currently are engaging may be responsible for some less than white hat back linking efforts. As link building requires tremendous time and effort, some companies gather spam links to give their client’s website a sudden boost. However, such practices are detrimental to the website in the long run and might incur a penguin penalty. Competitors may also sabotage your website by hiring freelancers to use bots to create spammy links to your website.
Upon engagement, we will help to do an initial review and analysis on your website to ensure removal of such toxic links. This includes:
Initial Backlink Analysis
Google Penalty Check
We will also conduct a web audit covering:
Domain Level Issue
SEO friendly tags
HTML code Validation
Page load time recommendation
Mobile Friendly Recommendations