SEO optimization

What is Local SEO?

Local SEO narrows down your prospects based on their geographic location. Most customers would feel more comfortable buying products or engaging services from a local company. Hence they might search for the product followed by their location, for example ‘cellphone repair Singapore’. Hence you need to ensure that they can find you.

What is Global SEO?

Global SEO involves SEO campaigns precisely focused on multi regional websites and audiences. It is geo-targeting on a much greater scale. While local SEO campaigns are targeted to focus on gaining customers through nearby searches, global SEO campaigns focus on a broader regional demographic.

What is link building?

Link building is the process of building high quality backlinks directed to your webpage. You cannot rely on 1 or 2 backlinks, you will have to create multiple backlinks and categories of those links. Simply, it is to obtain links from other websites to yours and it can dramatically improve your ranking and authority if executed the right way.

What are toxic links?

Toxic backlinks are links that can weaken your website’s SEO. Websites that have toxic links will be penalized by Google’s Penguin update and have low ranking potential - this means fewer organic visitors. If Google notices a high number of such links they may even exclude or remove your website from their database.

What is Content Marketing?

Content marketing is a strategic approach focusing on creating relevant, value added and consistent content in order to build and retain a specific audience. It increases engagements and search engine rankings through the creation and sharing of high quality information. Ultimately, it can pump up your SEO to drive a profitable customer action by solving their problems.