Do you know that about 97% of users search the internet to learn more about brick-and-mortar businesses? Businesses have gone digital, and SEO or Search Engine Optimisation, is one of the most-sought after ways for organisations to keep their brand’s boat afloat in the SERP rankings. Local stores or businesses that want more foot traffic or engagement in their physical stores still believe in local SEO in Singapore to drive results! Why? Let’s find out!
A brief overview of local SEO
SEO is all about making your website rank higher on search engines like Google, Yahoo, Bing, etc. Standard SEO practices focus on acquiring a higher rank in niche-specific queries by understanding the search engine algorithms. But, local SEO is all about pulling the geographical location into the equation so that you can rank higher for specific demographics. Many same SEO principles apply, but there is a shift in keyword use and backlinking to maximise the impact in a smaller pool of competitors and gear toward a local audience.
Most people are unfamiliar with the fact that search engines use AI to crawl, index and rank their online content. Your position on the SERPs relies on your website containing all the essential aspects Google wants. Local SEO revolves around gaining preference from these platforms with a more specific target geography. Instead of competing with the industry sharks, you will be working on standing out in the competition of your local area.
Advantages of local SEO
- Do you know that the first five results of Google collect about 67.6% of the clicks? If your business doesn’t appear on these 5 ranks, you miss out on potential customer opportunities. With local SEO, you can improve your online visibility and crack into the top organic results for more ROI.
- While having more authoritative backlinks is a brilliant way to boost your rank, it also opens your door to more relevant traffic. As per HubSpot, 72% of local searches result in an in-person visit within 5 miles. When targeting local customers, you also encourage web visits and qualitative traffic.
- Local SEO can help customers to discover your store. Your brand name will be considered trustworthy when your enterprise’s name pops up while users search for something. Consumers assume that search engines vet most high-ranking companies, so they are reliable. By gaining a prime spot on the SERPs, you can encourage your audience to trust your business.
In today’s digital landscape, your online reputation is your only reputation. If your business has a physical location, you must make it seen. There is no reason why local SEO should be off your marketing checklist. Working with a Singapore local SEO company is easy, affordable and can add tremendous value to your business. If you want to bridge the gap between being a business and becoming a brand, search engine optimisation in Singapore is the way to go. Opt for local SEO and bid adieu to your conversion woes!
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