Is your business website optimised for local search? If not, there is a high chance that you would be missing out on a lot of potential customers. Local SEO in Singapore is vital to ensure your business remains relevant in the competitive era. Moreover, it helps in driving more organic traffic for your brand.
Still not convinced? Let’s consider some stats. About 87 per cent of consumers used Google to evaluate and get information about local businesses.
Without local SEO, reaching out to your target audience can be tough. In this blog, you will get to know everything about local SEO.
Table of Contents
- What is Local SEO?
- Why is Local SEO Vital?
- How is Local SEO Different from SEO?
- Key Components of Local SEO
What is Local SEO?
Before you opt for the local SEO packages, it is crucial to know what exactly it is. It refers to the practice of website optimisation to increase leads and traffic and improve brand awareness from local search. The main tasks include building NAP citations, finding local keywords, and optimising the Google Business profile.
Why is Local SEO Vital?
About 76 per cent of individuals searching for nearby businesses end up visiting the same within a day.(https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/mobile-location-searches-to-store-visit-data/) Moreover, a significant percentage of that often results in a purchase. It clearly shows the role of local search to boost sales and improve the profits of a business.
How is Local SEO Different from SEO?
While many of the strategies of SEO and local SEO are similar, there is a significant difference between the two. The focus of traditional SEO is to enhance the organic visibility of your website on a global scale. However, local SEO aims to optimise your website to capture more traffic in your area.
Key Components of Local SEO
- Google Business Profile (GBP)
Nearly 89 per cent of individuals search for local businesses using their mobile phones. (https://neilpatel.com/blog/definitive-guide-local-seo/) So, having an optimised and update Google Business Profile listing is vital. It positions your website on the top and allows you to capture the audience effectively. However, when creating your business account, make sure to provide all details like location, business description, reviews, business images, website links, and more.
- Link Building
Consistent link-building is essential to make the website more relevant in your area. For effective link-building, you can collect information about your local partners, suppliers, and distributors. Browse through their website to find appropriate pages to link your business website. Sponsoring events and promoting them on your official website also works. Moreover, you can also start guest posting on different local websites.
- On-Page Optimisation
On-page optimisation of local SEO is a little different from that of traditional SEO. In local SEO, you must consider adding location-specific pages on your website. Incorporate local keywords in the meta title, meta description, and headers tag. Use local keywords organically throughout the website content. Also, optimise the website speed to ensure that it loads faster both on mobile devices and desktops.
Undoubtedly, local SEO has the potential to boost the online visibility and brand awareness of your business. Are you looking for the best Singapore local SEO company? If yes, SEO Soars is the right choice. Collaborate with professionals and discuss your requirements today!