Besides revenue, growth is one of the primary objectives of every business. And growth, by its very nature, is always gradual. Every business graduates from baby steps to giant leaps. Just like Rome was not built in a day, so are business empires not built overnight. Every business starts from nothing, takes the first steps towards growth and then gradually reaches its pinnacle. For creating a strong digital presence and raising brand awareness, Local SEO is the first baby step every business ought to take. Many renowned digital marketing firms in Singapore offer Local SEO packages that are very effective for businesses to improve their web presence based on proximity. Let us further understand what Local SEO is and some of its nuances.
What is Local SEO?
Local SEO is a search engine optimization (SEO) technique focusing on making a business more visible in local search results on Google. It aims to benefit those businesses that have a physical location or serve a geographic area. If yours is a Singapore-based business and you would like to rank your website higher in local search results, availing of the services of a Singapore Local SEO company would be the best step.
The way Local SEO works
There’s not much difference between Local SEO and other SEO services such as organic SEO. It’s just that Local SEO targets local customers by enhancing a website’s visibility on a regional scale. According to an estimate, as many as 97% of online search queries are meant to find local businesses or services. When a user inputs a search query for a business, the search engine uses the user’s location to display results that are nearby to the user. Websites optimized for local search would rank higher in search engine results based on proximity to the user’s location.
Here’s how you can optimize your website for Local SEO
- Create local content – Content marketing has always been one of the tried and tested ways to improve search engine rankings for global and local searches. To enhance local search, create quality content focusing on your niche and to which locals can relate.
- Google Business Profile – It is a free online shop listing platform used by businesses to manage their online presence across Google. For local customers to find all the information they require about your company, the Google Business Profile platform enables them to conduct a single search. This often helps a business persuade customers when and where they should visit.
- Include a detailed contact page – A contact page full of all the necessary details helps increase your business’s local presence and thus becomes a source of valuable context to search engines. Include detailed information about your company, such as its official name, exact business address, operating time, directions for visiting its physical location, contact details, and a “Contact Us” form for users.
The key takeaway
An effective digital marketing strategy is an amalgam of several SEO techniques and tactics. To successfully handle all the aspects of digital marketing, partnering with a renowned SEO firm is a prudent step. Singapore-based digital marketing firms are the best alternative for initiating and managing an effective campaign on Local SEO.